[LPA] – VR+ 

The [LPA] – VR+ project by Lazzarini Pickering Architects (LPA) aims to integrate augmented reality (AR) and virtual reality (VR) to offer innovative services to current and future clients. This initiative not only aims to improve the design offering, but also allows the firm’s professionals to deepen their knowledge in advanced technologies.
Notice is hereby given that the project [LPA] – VR+ designed by Lazzarini Pickering Architects (LPA), as required by Article 34 of Regulation (EU) 2021/24, has been funded by the European Union-NextGeneration EU.

NEW DYNAMICS IN THE FRUITION OF DESIGN 

The use of AR and VR makes it possible to create new ways of perceiving design and architecture through 3D+ immersive visualisation. These technologies allow designers to explore designed spaces as if they were already built, simulating their actual location. This approach allows designers to check the compatibility of designs with their surroundings and identify any problems before the construction phase, saving time and money. Augmented reality superimposes digital models over existing reality, while virtual reality allows for an immersive and interactive experience.

CUSTOMER RELATIONSHIP 

VR and AR technologies transform the relationship between designers and clients. The clients can visualise the project in a realistic and detailed manner from the early stages, actively participating in the process and suggesting changes before work begins. Such involvement improves understanding and appreciation of spaces, enabling more informed decisions and smoother collaboration between parties.

PROJECT CONTROL 

Project control and project management are essential to ensure a faithful representation of architectural ideas. The use of augmented reality on the construction site makes it possible to verify the correspondence between design predictions and actual construction, making supervision more efficient and minimising errors or inconsistencies. This tool allows designers to compare design specifications with physical reality in real time.

PROMOTIONAL USES 

A crucial aspect for LPA studio is the promotion and acquisition of new customers. The ability to present projects through immersive experiences becomes a distinctive and competitive element. Offering potential clients the opportunity to virtually explore future spaces can make all the difference in choosing a firm for assignments.

BIM AND VISUALISATION 

A crucial aspect for LPA studio is the promotion and acquisition of new customers. The ability to present projects through immersive experiences becomes a distinctive and competitive element. Offering potential clients the opportunity to virtually explore future spaces can make all the difference in choosing a firm for assignments.